News
这是描述信息
All categories
这是描述信息
这是描述信息

Pedal motorcycle market counter attack

  • Categories:Company News
  • Author:VOLFONE
  • Origin:www.volfone.com
  • Time of issue:2015-12-18
  • Views:0

(Summary description)Industry leading large Yangtze river with two 100 ml scooter new products, and began the huge promotion; Zongshen, said will send scooter field force, vigorously develop the zhejiang scooter base; Only do the high-end scooter has boosted Peugeot motorcycle sales, have doubled in 2013; Some merchants shop scooter in shandong sales have accounted for half of the total sales; In guizhou, a businessman, said a scooter in the local of increase year by year, currently has more than 10%.

Pedal motorcycle market counter attack

(Summary description)Industry leading large Yangtze river with two 100 ml scooter new products, and began the huge promotion; Zongshen, said will send scooter field force, vigorously develop the zhejiang scooter base; Only do the high-end scooter has boosted Peugeot motorcycle sales, have doubled in 2013; Some merchants shop scooter in shandong sales have accounted for half of the total sales; In guizhou, a businessman, said a scooter in the local of increase year by year, currently has more than 10%.

  • Categories:Company News
  • Author:VOLFONE
  • Origin:www.volfone.com
  • Time of issue:2015-12-18
  • Views:0

Industry leading large Yangtze river with two 100 ml scooter new products, and began the huge promotion; Zongshen, said will send scooter field force, vigorously develop the zhejiang scooter base; Only do the high-end scooter has boosted Peugeot motorcycle sales, have doubled in 2013; Some merchants shop scooter in shandong sales have accounted for half of the total sales; In guizhou, a businessman, said a scooter in the local of increase year by year, currently has more than 10%.
From the manufacturer to the businessman, from plain to the mountains, all people have an intuitive feeling, in 2013 the scooter a change before the tepid image, under the circumstances of the industry production and sales fell risen, the rise of big, let a person. Everyone found that once unknown scooter, began to show great power.
Pedal counter attack, have their shoulders.
Risen to pedal too in the future?
"Last year I shop scooter sales rose by 50%." This is shandong jinan stevie trade co., LTD., general manager zhang peng the general idea of scooter sales last year. He tells a reporter, in the past year, compared to the store's total sales in 2012 fell 8%, but profits but also flat, little change, but in the change of models is upside down, four or five years ago even accounts for less than 5% in the total sales of scooters, in 2013, nearly half of the total sales. Scooter sales of hot last year, he had no idea. "Scooter really is growing by leaps and bounds over the past few years, we have regard for there is no scooter before, few people buy, probably started in 2012, the rural market saturation, the county is in more people buy the pedal, so that the scooter market in one fell swoop." Zhang peng told reporters, men, women and children can ride a scooter the family car, has the local county in the new round of trends.
Car hot let zhang peng made such judgment of the future market: pedal people all over the world, in this little riding and curved beam sales decline on the market, only caught the pedal products, can be in the market in 2014.
Is located in the southwest mountainous area in guizhou, has long been a 125, 150, cycling, curved beam displacement car king pin, however, in 2013, the situation has changed. Trait longli buyi and miao minority autonomous prefecture of motorcycle dealers Li Feng tells a reporter, 2012 years ago, longli scooters in accounted for less than 2% of total sales, on the one hand, this is because the local terrain and road conditions is not suitable to ride a scooter, on the other hand is in the county town of users are more willing to choose cheaper pedal electric car instead of walking. However, since 2012, some motorcycle enterprises gradually increased the propaganda of scooters, and as the improvement of urban and rural roads and part of the rural women car demand growth, pedal motorcycle sales began to increase year by year. Throughout 2013, scooter sales have accounted for Li Feng about 12% of the total sales in the store. Li Feng is regret to tell a reporter, oneself start selling scooter too late, and the county seat, compared to other dealers failed to grab opportunities, only 2014 years on the marketing efforts, strive for scooter sales up one more flight of stairs.
In 2013, in most of the businesses are like Li Feng, zhang peng and other dealers, felt the pedal products rise significantly. And each manufacturer is already aware of this and make adjustments. In October 2013, the industry leading large high-profile held a product launch of the Yangtze river in chongqing, the conference, grand river were launched four versions, including a riding, a curved beam, two pedals. We have from the product number can obviously feel great attention in the field of the Yangtze river to the pedal, the introduction at the scene, two scooter promotion has become the focus of the whole. Grand river plan in November 2013 will VN100 and VM100 guangxi, guangdong and fujian and other places, the first before and after the Spring Festival on the country. According to what we have got the news, in early march, the two new scooter XiaoDe have all listed in national each pedal owners, is expected to meet national April pedal owners pin and comprehensive listing in the land of the king pin.
On December 18, 2013, zongshen motorcycle dealer annual meeting, in addition to the main RX3 2014 suvs and hit several years of Z - one series, 2014), and other products made farmers of heavy variety, zongshen group, unexpectedly also displayed their attention to the scooter market, related personnel said, zongshen will increase investment in the scooter, and strive to achieve in 2014 scooter sales rose across the board.
On February 21, 2014, wuyang - Honda's 2014 annual meeting and new product marketing conference, wuyang - Honda high-profile launch two new products: a 150 riding and a high quality credibility and cost-effective for the development of philosophy of scooter ━ ━ pleased to 125, this not only can meet the special demand on the market for wedding car, more market provides a simple and practical, comfortable and lighter mass type scooters. In addition to the pedals on new product development, on the improvement and upgrading of the classic models, wuyang - Honda also did a good job, in March 1998 by the SCR delight in 100, after more than a decade of change constantly updated, won the recognition of consumers and love, at the end of 2013, SCR joy 100 cumulative sales already broke through 2 million, is one of the legend of China's motorcycle industry.
Businesses, factories, pedal counter attack really have already begun?
Pedal miracle bucked up 10%
Sales situation is good, in addition to the merchants and manufacturers of intuitive feelings, must also use the data to speak. According to the statistics of RGL association, from 2011 to 2013, scooter in a proportion of the three models increase year by year, from 12.58% in 2011 to 13.84% in 2012, to 14.43% in 2013, although growth is not big, but as a result of scooter from a very low base, it is very rare.
In addition, the sales data includes two parts, export and consumption due to China's export products are mainly for riding and curved beam, the proportion of scooter is less than 10% (2013 scooter exports account for 9.93% of the whole vehicle exports only), so in the domestic market, scooter far more than the proportion of the number. Alone in 2012 and 2013, excluding export market sales, alone in data analysis, scooter became the only sales rise in three models of cars, up from 2012 in 2.1925 million to 2013 in 2.4144 million, up 10%, and with the help of this rise, scooter in their domestic sales accounted for three models of rapid ascension to 20.77% from 17.36% in 2012, only 1.09% fewer than in the curved girder vehicle. According to the scooter today's development momentum, in 2014, the scooter is likely to surpass curved girder vehicle, to become the second largest car market in China. Because of this, the domestic market for scooter strong contrarian growth feeling is more intense also.
Above is from RGL association, the authority of the sales data, but because of the different statistical methods and data sources, many companies and the resulting data with the data, therefore, we are not in every enterprise's product launches, annual meeting, or hear about scooter sales marketing meeting different versions. One line at a new conference at the end of 2013 shows data is that the current domestic market on the scooter has overtaken curved girder vehicle, became the second big models, its sales ratio has reached 31%, the other first-line brand gives the proportion is 23%, while the data is different, but in a bit, industry companies have reached a consensus, that is scooter is to realize the rapid growth, have even showed more vitality than bending beam.
Industry leading large Yangtze river's attitude toward scooter, to some degree is enough to show that the industry's attitude toward a scooter. In the scooter so spare no effort the research and development and promotion, it is based on the grand river judgment and analysis of market prospect. VM100 and VN100 launched before, in the field of 125 ml scooter, grand river nearly thirty percent of sales the scope of this market, but since the 100 ml scooter field just like the star of a series of products, so the scope of the Yangtze river market share is less than ten percent. In order to further in the field of 100 ml scooter market, grand river sigh launch two 100 ml scooters are understandable, and the launch of VM100 and VN100 is to let its ambitions in the field of scooter. Though before going, part of the pedal owner sells the market, such as guizhou, yunnan and other places, VM100 and VN100 has not been the arrival of the goods, but already launched the product of fujian, guangdong, guangxi and other places, dealers reflect generally, sales of the two models is quite good, in addition, xi star series of products with the launch of new products price adjustment, to further improve performance, also attracted many consumers. This is enough, the Yangtze river in 100 ml pedal of new field, is a punch after its understand market, on the Yangtze river, they still have great potential in the field of scooter.
Trait of guizhou buyi and miao autonomous prefecture of longli scooter motorcycle dealers Li Feng store sales in 2013, he was prepared to increase the scooter in 2014 into the cargo, and take the corresponding marketing, strive to further improve the pedal products accounted for in the sales. Its upper agent Zheng Xiong, said retailers interested in scooters gradually is a big trend, before in guizhou, scooter almost no living space, but with improved since 2011, guizhou road traffic environment, combined with several zhejiang plates brand in guizhou, and vigorously promote the sale of scooters, which makes the whole guizhou than there is an obvious change of models. "In 2013, at least, scooters than it should be said that the growth of 2012 reached 20%, of course, guizhou scooter market base is too small also can realize one of the reasons for such a big increase." Zheng Xiong tells a reporter, because guizhou is not ZhuXiao District scooter, so big of the Yangtze river new VN100 and VM100 at the end of march to early April to the arrival of the goods, they have received a lot of retailers call, ask the two specific arrival time of products, from the details we can feel, market demand for 100 ml scooter in guizhou have been cultivated.
Even the little scooter sales base in guizhou province, has begun to change attitudes towards scooter, in other areas, the development of the scooter is more smoothly. Peugeot motorcycle co., LTD., a scooter products, their domestic sales can not only explain the development of the company, can let a person has a glimpse of scooter field. In 2013, according to the marketing manager zeng, Peugeot motorcycle sales in China in 2012 on the basis of realizing the double. By early a few new products successfully imported, 2014 years ago a few months of sales, let them have confidence in this year's sales are expected to be in 2014 on the basis of 2013 sales doubled again. "Compared with competitors, our advantage is specializing in high-end pedals, are more specialized in the r&d and manufacturing, in product design and control standards with Europe perfectly synchronized, highlight fashion personality. As China's high quality, personalized motorcycle market demand growth, the Peugeot motorcycle after we have confidence in China's development." In after-sales marketing, zeng said, Peugeot will still focus on the economy is relatively developed cities, in addition, in order to cater to the needs of high-end consumers, they will also be in this year the introduction of imported luxury brand new Satelis400i scooter, listed the car with the European synchronization, price is expected to be controlled in 100000 yuan.
Economy is relatively backward in guizhou, and economy is relatively developed in the north, the growth of consumer demand for scooter is indisputable fact that the evolvement of scooter sales is the merchants and manufacturers attitude change, and change their attitude to the scooter and direct reaction in the sales, scooter, has been rapid development in this market.

Company Profile  |  Our Location  |  Member Centre

Webpage Copyright(c)2015 Luoyang Volfone Industry and Trade Co.,Ltd. All rights reserved.