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The Chinese tire breakthrough brand bottleneck will take time

  • Categories:Industry News
  • Author:VOLFONE
  • Origin:www.volfone.com
  • Time of issue:2022-09-19
  • Views:0

(Summary description)Tire world net, a few days ago in hangzhou at the 2014 international tire technology BBS, representatives from tire industry at home and abroad, in view of the current and future China's tire industry faces many problems, carried out in-depth discussions.

The Chinese tire breakthrough brand bottleneck will take time

(Summary description)Tire world net, a few days ago in hangzhou at the 2014 international tire technology BBS, representatives from tire industry at home and abroad, in view of the current and future China's tire industry faces many problems, carried out in-depth discussions.

  • Categories:Industry News
  • Author:VOLFONE
  • Origin:www.volfone.com
  • Time of issue:2022-09-19
  • Views:0

China Henan Luoyang Cargo or Electric tricycles / Luoyang Volfone Industry and Trade Co.,Ltd.

Tire world net, a few days ago in hangzhou at the 2014 international tire technology BBS, representatives from tire industry at home and abroad, in view of the current and future China's tire industry faces many problems, carried out in-depth discussions.
The Chinese tire breakthrough brand bottleneck will take time
Recently, the United States the united steelworkers union on behalf of the American domestic industry application for Chinese enterprises to expand tires "double reverse" survey, affects the hearts of the tire industry. The personage inside course of study is generally believed that the reason, or because the Chinese tire exports to the United States is too big, cause
The height of the domestic enterprises.
On the BBS, from statistical program director at the rubber manufacturers association JohnY. Wu, in view of the current Chinese enterprises are faced with the problem put forward its own opinion.
He said the United States is an open market, market competitive is also very strong, but China's tire enterprises through years of efforts, has successfully entered the U.S. market, relatively speaking, this is a successful case, furthermore, perhaps is some kind of model of success
.
But, he asks: "is you want to continue this success? Or want to use other ways to change it?"
JohnY. Wu, caused a number of participants. Chinese enterprises to enter the American market looks very successful, but is this China tire enterprises real success? Or, China tire enterprises have successfully set up your own brand in the us market standard
?
According to the analysis, the successful model, mainly by "sold" strategy. In the United States, consumers as long as a mention Chinese tyres, would be associated with the low price product, for a long time, the impression in the minds of consumers already entrenched. But obviously, if you don't have
Brand, China wants to become a tire power, is impossible.
Over the years, China's tire production is increasing year by year, especially in cars as the main users of semi-steel radial tire production is growing rapidly, the current annual output has reached the world's first, become leading tire superpower. However, in the international tire market, China tire enterprises
Industry not only say not to enhance, instead of round after round of the trade friction.
So, why don't Chinese companies to improve r&d? Why not improve the added value of the tyre products, build its own tyre brand?
To solve these problems, the personage inside course of study, explained that in order to increase the added value of the tire, enterprise first problem is that increase r&d investment, improve the research and development costs, but in this way, the enterprise operating costs and tyre manufacturing cost also will increase, and tires
The increase in the price of sales. And tires because as a Chinese brand, can not sell high price, so the two seem to be formed a contradiction.
During the meeting, some people think that if you want to improve Chinese tyre international brand image, not to raise prices and improve r&d so simple, break the enterprise in the process of development are faced with the bottleneck restriction of cost and r&d input is the key. But the premise is, the enterprise
Strategy is first to establish brand awareness, have long-term development plans.
Perhaps, as the China rubber industry association secretary general xu said at the meeting, the "double reverse" in the United States, for China's tire enterprises, was not a good thing, but may promote enterprise change patterns of low-priced exports.
China Henan Luoyang Cargo or Electric tricycles / Luoyang Volfone Industry and Trade Co.,Ltd.

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